• Agile
  • Scalable
  • Outcome-Based
engageSimply is The first programmatic, outcome-Based Content Marketing Solution

In the drive for scale in digital marketing, the importance of context in delivering relevant, welcomed marketing messages has been lost. ProgrammaticPlus restores context to the process of identifying, reaching, and cultivating the attention of customers at scale. Our solution includes four elements, which can be used individually or in integrated campaigns:
Contextual Brand Mapping
Discovers brand activation topics by integrating advertiser performance data with influencer data. Delivers insights that can power a variety of customer engagement initiatives, from publicity and events to media planning and marketing campaigns.
Contextual Ad Serving
Reaches and activates the right users in the right context to produce optimal customer engagement based on analysis of adjacent content for each specific placement.
Our Engagement Hub
Contextual User Experience
Topic-based online communities, engineered to maximize customer engagement and cultivate audiences around highly searched but poorly served passion topics.
Contextual Ad Unit
Features an immersive brand experience including up to six multi-media elements. Can be customized to capture leads, registrations, and direct sales revenue; feedback, insights, and research; hyperlocal promotions and other functions.

Programmatic marketing technologies have expanded the scale of digital marketing campaigns, but in many cases this expansion has come at the expense of delivering marketing messages in context. Relevant context is not optional for effective marketing. Programmatic technologies create lots of impressions, but often fail to connect the dots leading to an engaged customer.


Derived from deep expertise in “big data” analytics and digital ad serving, our solution, ProgrammaticPlus, restores context to the process of identifying, reaching, and cultivating customer attention. Our technology enables us to identify the topics that motivate groups of customers, serve ads that appear in contextually relevant placements, and cultivate the interest of customers – all to reach the goal of delivering relevant advertising that will be welcomed and responded to.

Meet engageSimply, the creators of Eden: Depth in marketing, tech, research, eCommerce, digital, creative, content & syndication is strong

Hide Harashima

Chief Technology Officer

Premier Research Group, nLytics,
EarlyBird Capital

Chet Van Wert

Chief Operating Officer

Conde Nast Publications,
Columbia House Music Club

Matt Schwach

Media Integration Strategist

Co-founder, The Media Edge (now MEC, a part of the WPP/GroupM network)
Managing Director, MediaCom Chicago

Judy Shapiro


AT&T, Bel l Labs, CA, Comodo,
Revlon, Lucent, Paltalk
Regular contributor to:
AdAge.com, Huffington Post & Trenchwars

Stephen Tortorici

Chief Creative Officer

Organic, Young & Rubicam, iCrossing,
The Jar Group

Cups Coffee

Chocolate Consumed

Moments of Joy

Yiddish Words Learned

“Buy the ticket, take the ride.” — Hunter S. Thompson

- Matt Schwach, Media Integration Strategist -

"Studying online marketing begins and ends with human emotions. Emotions are the LARGEST influencers of actions globally. Positive emotions drive a can-do attitude.
Stay positive."

- Hide Harashima, CTO -

“It’s clear marketing is not a pure tech play.
It needs to be delicately balanced between technology
and the human element.”

- Judy Shapiro, CEO -

"Relationships are rooted in stories – your story, my story, and the stories we share. Brand stories are the heart of customer relationships."

- Chet Van Wert, COO -

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” — Coco Chanel

- Stephen Tortorici, CCO -

  • 2015
  • The Winter of Our Discontent

    Significant recalibration is warranted for us to regain the perspective that tech is a tool that should enable us to achieve our end goals. Ad tech should not be the end goal. But there is a way.

    January 8, 2015
  • The Joy of Building an Online Community

    Beerinit is a community that has a strong passionate following. It has been a huge joy for me to be able to build this community and I look forward to each step I take building Beerinit’s audience and sharing stories about the beer I love with people who care.

    January 5, 2015
  • 2014
  • StackStreet: 10 Things a Startup CEO Should Never Ever Say to the Startup Team

    On the long and winding path towards startup Zen Zeitgeist, here are the top 10 things you should never ever say to your team. This list was formed through hard won experience (you can thank me later). Full Article.

    December 9, 2014
  • The Soviet Era In Digital Media Is Over

    Counts of visitors and impressions are the wrong metric. They measure tonnage, not connections. Recognizing that digital advertising impressions are literally infinite, the key metrics of the 21st century media business will capture meaningful connections with real people.

    December 4, 2014

    Ad Tech has taken us to wonderful places, allowing us to automate the drudge work that drives people new to our business out of agencies. It also allows us to optimally sell and buy media within milliseconds. Let’s not take this for granted! But let’s be mindful not to let the grand potential of ad tech, and specifically Programmatic, spin into a black hole.

    December 4, 2014
  • Ad Age: It’s Time to Balance the Tech-Human Element in Marketing

    Five Ways to Thrive in the Chaotic Ad-Tech Wonderland in 2015: Today, digital marketing is dominated by conversations around "scale," giving one the sense of falling into a wonderland of ad networks, exchanges, trading desks, mobile and video platforms, all swirling in a cloud of big data. From afar things look normal, but on closer examination, everything is askew. Full Article

    December 2, 2014
  • eMarketer: EngageSimply Envisions Omnichannel as a Way of Targeting Small Subcultures

    As an engagement marketing company, engageSimply uses data analytics to serve ads and cultivate customer interests. Judy Shapiro, engageSimply’s founder and CEO, spoke with eMarketer’s Yory Wurmser about how omnichannel marketing is moving toward quality interactions based on context. Full Article (PDF).

    November 17, 2014
  • StackStreet: The Seven Deadly Sins of the Startup Psyche

    Too often the passion of younger CEOs around their vision tend to cause a blind spot (deliberate or not) around basic business common sense and basic numbers crunching. Seeing this trend played over and over again in just a few months, inspired me to share what I believe are the top seven deadly sins that seem worth noting and hopefully avoiding. Full Article.

    October 18, 2014
  • Ad Age: Six Ways to Fall in Love With Marketing Again

    The sheer tonnage of technologies is a serious buzz kill, casting a cloud over the industry. But it doesn't have to be that way with these six techniques to keep your passion for marketing intense and vital. Full Article.

    September 11, 2014
  • Entrepreneur: Disrupting the Disruption Myth

    The buzz word disruption has captured center stage in the U.S. investor world. But is disruption a necessary ingredient in the startup world? A look overseas to China indicates that this need not be the case. Full Article.

    August 12, 2014
  • Social Media Today: Top 8 Tech Terms Marketers Love to Hate

    Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new” tech terms or concepts positioned as silver bullet answers to heretofore unsolved marketing problems. Full Article.

    July 14, 2014
  • Entrepreneur: 10 Apologies I Will Never Again Make as a Startup CEO

    Probably one of my biggest mistakes was a misguided attempt to follow in the typical path of tech startups: hanging out at meetups, applying to every incubator and funding platform I could find and flying to San Francisco so often that my frequent-flier miles qualify me for a trip to anywhere. Full Article.

    July 11, 2014
  • Ad Age: Can Native Ads Save The Soul of of Digital Advertising?

    Execs Debate Whether Programmatic Buying Will Screw Up Native Ads. During the OMMA Native Ad Conference at Internet Week last month, I heard an ad tech executive proclaim, “But digital banner ads work. They keep publishers afloat.” I literally gasped out loud. Full Article.

    June 10, 2014
  • Media Post: Intrusive Intimacy by Tyler Loechner

    “Technology lets us get more intrusive,” said Judy Shapiro, CEO and founder of engageSimply. “But it also lets us get more intimate.” Damn you, oxymorons that make sense! Full interview.

    May 19, 2014
  • Huffington Post: The Noise From the Tech Echo Chamber Is Deafening

    This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes, but the ant merely needs to climb on the back of the elephant to see his world. Full Article.

    February 10, 2014
  • Ad Age: How Are Agencies Leading the Way Through Technology’s Chaos?

    5 Strategies to Put Marketing Tech Where It Belongs — Connecting to Consumers. Ask any marketer whether marketing tech is helping him do great work, and you’re likely to get an exasperated sigh, with complaints that too much tech is too detached from his day-in-day-out world. Full Article.

    January 7, 2014
  • Medium: The Amazing Adventure of a Startup Told In Song

    Starting a venture is an incestuous marriage of faith and imagination — a rocky start at best. But that what’s makes it so seductive. It is a journey of triumph and terror; vision tinged with delusion and where courage carries the day. Yet in this heady mix, the existential question always remains; will money run out before hope does. Full Article.

    January 3, 2014
  • 2013
  • Ad Age: The Next Great Advertising Blip Is Just Around the Corner

    The last 50 years of overall prosperity was a one-time only "blip" of good fortune that's unlikely to ever happen again, according to economist Robert Gordon. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue. Here's how agencies can position themselves to cash in. Full Article

    June 27, 2013
  • Digiday: Will the Real Native Ad Please Stand Up?

    Everyone’s going native these days. From New York Times to Google, more and more companies are doing some version of native advertising. But the practical question remains: is native advertising a genuine innovation or just “an old girlfriend in a new dress”? Full article.

    May 15, 2013
  • Bit Rebels: Are Google Alerts The Canary In The Big Data Mineshaft?

    There’s no question the industry is reeling from processing more and more data, so many people are relying on predictive technologies to crunch the numbers and spit out what you want even before you want it. The problem is they require GOOD big data to get it roughly right. Yet the volume of big data has grown so fast that lots of bad big data has easily permeated the system, contaminating the entire data mineshaft. Full article.

    April 27, 2013
  • Social Media Today: The 10 Business Growing Pains that Social Media is Going Through Right Now

    At the IAB Social Media Agency Day, I noticed many of the panelists expressed a “wait and see” attitude about social media; reflecting the reality that social media is still in its infancy. No doubt with maturation comes standardization but in the meantime, the session seemed to repeat certain key themes - growing pains as it were - about the business of social media. Read on for the 10 themes that kept surfacing. Full article.

    April 26, 2013
  • Ad Age: Is a Startup Bust Just Around the Corner?

    Even the best technology won't create value if it can't get to market. That simple, straightforward lesson from the last tech bust ought to be guiding the new generation of startups. But as technology companies rush to fill every niche in the marketing industry, the lack of go-to-market savvy is stunning. Full article.

    March 26, 2013
  • 2012
  • Ad Age: Get Ready For Five Big Sentiment Shifts in 2013

    The next big thing for 2013 will be less about revolutionary technologies and more about important conversation shifts that will transform marketing redefining privacy, reach, Big Data and trust. Full article.

    December 13, 2012
  • SOCIAL MEDIA TODAY: Untangling The Confusion Between Social Media & Social Marketing

    Social media is dense with jargon that sets the stage for mismanaged expectations especially when people think the terms social media and social marketing are interchangeable. They’re not.  Full article.

    November 26, 2012
  • Ad Age: The Great Divide: Agencies & Tech Innovators Need to Get on the Same Page

    Technology strives for quick wins and platform plays, but winning in marketing is a long-term process. There's a big gap between agencies and marketers and the technologists and venture capitalists. Full article.

    August 27, 2012